Marketing Manager
Listed location: Warszawa, PL
Apply at sourceAbout the role
Join the team of a leading provider of modern solutions in the field of mobility, operational leasing, and fleet management. We are looking for an engaged and strategically thinking Marketing Manager who will lead marketing activities, combine strategy with campaign execution, and support dynamic business development.
Responsibilities
- Develop and implement the annual marketing strategy, optimize the budget for ROI, and track market trends such as EV, mobility, and digital leasing.
- Manage paid digital campaigns (Google Ads, Social Ads, SEO) and the website/CMS to acquire quality B2B and B2C leads.
- Implement marketing automation (e.g., HubSpot), build customer nurturing paths, and maintain a consistent brand image through content creation for social media, newsletters, and articles, and PR coordination.
- Organize webinars, industry events, and client meetings to build relationships.
- Collaborate closely with the sales department on offer materials, coordinate customer satisfaction surveys (NPS), and manage cooperation with external agencies.
Requirements
- Higher education (Bachelor's or Master's degree), preferably in Marketing, Management, Business Administration, or a related field.
- Minimum 3-5 years of progressive experience in marketing, with fluent knowledge of English (business/advanced level) and fluent knowledge of Polish.
- Practical knowledge of modern CMS systems (e.g., WordPress, Webflow) and CRM / Marketing Automation systems (e.g., HubSpot, Salesforce, or Marketo).
- Experience with analytical and reporting tools (e.g., Google Analytics 4, PowerBI, Looker) and knowledge of digital campaign channels (e.g., Google Ads, LinkedIn Campaign Manager) and AI tools supporting marketing.
- Candidates must be over 18 years of age.
Preferred qualifications
- Experience in a B2B environment and in industries such as automotive, leasing, financial, or technology is welcome.
Benefits
- Stable employment based on an employment contract in an international, renowned company in the modern mobility and leasing sector.
- Attractive remuneration adequate to experience and competencies.
- Private medical care.
- Life insurance.
- An independent role with a real impact on the strategy and direction of marketing development in a dynamically growing modern mobility industry.